Course discovery
University of Bath
A direct question, a real student voice and an everyday setting. Creative that starts with what a prospective student is thinking.
Student Recruitment Specialists for Independent Schools & Higher Education
Using insights from 200+ UK Independent Schools and Universities we've built an approach that:
- Engages the right families using authentic creative
- Creates meaningful face-to-face interactions
- Ignores 'vanity metrics'
- Tracks what works
- Scales what performs
In good company.Trusted by leading education institutions
Built for the way people scroll
You’re not just competing
with other institutions.
You’re competing with the feed.
Your next student is watching friends, creators and everything in between. Authentic creative helps earn their attention — but attention is only the first step.
We connect that attention to a clear invitation: visit, register, enquire or join a conversation. Then we track the response to understand which audiences and messages are contributing to recruitment.
Built around recruitment
A recruitment channel
you can measure.
And control.
Reach the right families, create meaningful recruitment conversations and understand where to invest next.
- 01
See what’s actually working.
Use proper tracking and clearer attribution to connect campaigns, audiences and messages with meaningful recruitment actions. Understand what contributes — and where the evidence is limited.
- 02
Reach the right families.
More leads is not necessarily better. Prioritise genuine course interest and families who fit your school, with realistic intent to take the next step.
- 03
Prioritise in person opportunities.
Digital is not a replacement for a rock solid admissions experience. The goal of digital should never be to sell the value proposition and experience through content. Instead, it must drive the right families to attend in person so that your admissions team can showcase what your school has to offer.
- 04
Build a channel you can control.
Validate a repeatable paid acquisition approach that doesn't rely on word of mouth. A verified channel that can be 'turned up' or 'turned down' to meet targets is invaluable.
Selected creative
Student advertising
that doesn’t look like advertising.
The creative engine behind the recruitment channel: relevant voices earning attention and making the next step feel worthwhile.
Open Days
University of Leicester
A relatable student perspective and an unmistakable invitation to visit. An Open Day message built for the way students scroll.
Game Development
University of Huddersfield
A creator, a controller and a course-specific conversation. Familiar interests become a starting point for exploring an Open Day.
Real EdScale campaign creative.Explore our work
The work, in numbers
Attention that leads
somewhere.
From registrations to live participation: selected evidence of what happened after the initial interest.
Open full-size case study 
Open full-size case study Two audiences. A specialist approach.
Different decisions.
The same human connection.
Help your future students
see themselves here.
Reach students with a genuine interest in your courses. Move that interest towards Open Days, webinars and applicant conversations, with clearer insight into what contributes.
Open Days · Course recruitment · Applications · Clearing
Explore Higher EducationBring your school’s character
into the family conversation.
Reach families who fit your school and have real admissions intent. Create opportunities for your team to build relationships, with a channel you can adjust around recruitment needs.
Enquiries · Open Days · Sixth Form · Boarding
Explore Independent SchoolsThe EdScale system
One joined-up campaign.
Always getting smarter.
Agree the recruitment objective, reach relevant people, track their response and reinvest in what works. Creative and paid media improve together.
- 01
Recruitment strategy
Agree the priority, define a relevant prospect and choose the meaningful next action with your team.
- 02
Audience & tracking
Plan who to reach and how to track the response, using the systems and recruitment data available.
- 03
Creative development
Build concepts, hooks and creator briefs around audience motivations and the invitation to take the next step.
- 04
Creators & production
Select relevant voices and turn authentic footage into carefully edited advertising that earns attention.
- 05
Paid social & action
Launch approved campaigns on platforms such as Meta and TikTok, directing interest towards visits, events and enquiries.
- 06
Measure, learn & scale
Assess outcomes and prospect quality. Invest in effective audiences, messages and creative, and adjust activity to recruitment needs.
Results inform the next brief — and the next investment.
Test, learn and adjust activity as recruitment priorities change.
Know what is actually working
Measure the steps
that matter to recruitment.
Impressions and clicks tell part of the story. The more useful question is what happens next.
Track
Agree meaningful actions and set up tracking around enquiries, registrations and other recruitment priorities.
Connect
Bring campaign data together with the attendance and admissions feedback your team can share, for clearer attribution.
Improve
Compare audiences, messages and creative against those outcomes. Invest more in what is working and revise what isn’t.
We make the available evidence and its limits clear. What we can connect depends on your systems, consent and the data available — so reporting supports informed decisions without overstating certainty.
The student creator network
The right voices.
More possibilities.
Different subjects, backgrounds, personalities and perspectives. A network built around the people you need to reach.
Student-led creative helps earn attention from the people you want to reach. We select voices around the audience and recruitment objective, then test which perspectives encourage meaningful action. The creator network serves the strategy.
Meet the approach behind the workYour next recruitment campaign
Your next recruitment priority.
A channel built around it.
Let’s talk about the people you need to reach, the conversations you want to start and how you’ll measure progress.
Book a discovery call