About EdScale
Creative that understands students.
A partner that understands recruitment.
We help universities and independent schools build a measurable, scalable recruitment channel through paid social and authentic student-led creative.
A specialist approach
Authentic enough
to earn attention.
Strategic enough
to drive recruitment.
Our model is built around the recruitment challenges institutions share with us: reaching the right people, creating real conversations and knowing where to invest.
We start with your priorities: who is a relevant prospect, which next steps matter, and what evidence your team needs to assess progress. Strategy, tracking, creative and paid media are planned together.
We add a controllable channel alongside your established marketing and admissions activity. Test an approach, understand its contribution and adjust investment as courses, intakes and recruitment priorities change.
The EdScale system
One joined-up campaign.
Always getting smarter.
Agree the recruitment objective, reach relevant people, track their response and reinvest in what works. Creative and paid media improve together.
- 01
Recruitment strategy
Agree the priority, define a relevant prospect and choose the meaningful next action with your team.
- 02
Audience & tracking
Plan who to reach and how to track the response, using the systems and recruitment data available.
- 03
Creative development
Build concepts, hooks and creator briefs around audience motivations and the invitation to take the next step.
- 04
Creators & production
Select relevant voices and turn authentic footage into carefully edited advertising that earns attention.
- 05
Paid social & action
Launch approved campaigns on platforms such as Meta and TikTok, directing interest towards visits, events and enquiries.
- 06
Measure, learn & scale
Assess outcomes and prospect quality. Invest in effective audiences, messages and creative, and adjust activity to recruitment needs.
Results inform the next brief — and the next investment.
Test, learn and adjust activity as recruitment priorities change.
The student creator network
The right voices.
More possibilities.
Different subjects, backgrounds, personalities and perspectives. A network built around the people you need to reach.
Student-led creative helps earn attention from the people you want to reach. We select voices around the audience and recruitment objective, then test which perspectives encourage meaningful action. The creator network serves the strategy.
Meet the approach behind the workWhat good partnership looks like
Your priorities shape the brief.
Recruitment requirements and audience insight guide the concepts, the creator selection and the media plan.
Your team stays part of the process.
We work with you on concepts and messaging before moving into production and launching approved campaigns.
The learning has somewhere to go.
Recruitment evidence and your team’s feedback inform audience choices, creative variations and budget decisions. We make the learning useful to your next priority.
Your next recruitment campaign
Your next recruitment priority.
A channel built around it.
Let’s talk about the people you need to reach, the conversations you want to start and how you’ll measure progress.
Book a discovery call