University of Bath
A direct question, a real student voice and an everyday setting. Creative that starts with what a prospective student is thinking.

Selected work
See the creative that earns attention for Bath, Leicester and Huddersfield — and selected evidence of the recruitment engagement that follows.
A direct question, a real student voice and an everyday setting. Creative that starts with what a prospective student is thinking.
A relatable student perspective and an unmistakable invitation to visit. An Open Day message built for the way students scroll.
A creator, a controller and a course-specific conversation. Familiar interests become a starting point for exploring an Open Day.
Campaign films are shown as originally produced. Dates, calls to action and platform-style counters within the creative form part of the original ads; they are not current event information or verified website performance reporting.
The work, in numbers
From registrations to live participation: selected evidence of what happened after the initial interest.
Open full-size case study
Open full-size case study Behind the creative
What does this audience need to hear before they take the next step?
That question connects the brief, the student voice, the edit and the media plan. Once a campaign is live, we look beyond the initial response: who is enquiring, registering or engaging directly? That evidence helps guide the next creative and investment decisions.
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