Higher Education
Reach the right students.
Bring them closer to campus.
A measurable paid-social recruitment channel for relevant Open Day registrations, course interest and meaningful engagement with your university.
Understand the decision
“Could I
see myself here?”
Behind every application is a person trying to picture their future.
Course fit. Belonging. Career possibilities. Life away from home. The strongest creative starts with the questions prospective students actually ask.
We work with your team to reach students with genuine interest in the institution, course or event. Relevant student voices help start the conversation; enquiries, participation and recruitment feedback help us understand its value.
The role of digital
From the feed
to face-to-face.
The goal isn’t another click. It’s giving relevant prospective students a reason to engage directly with your university.
An Open Day, campus visit, webinar or course event gives your recruitment team the opportunity to answer questions and bring the institution to life. Digital creates the introduction; the experience helps students make an informed decision.
- 01Reach relevant students
- 02Earn their attention
- 03Invite a meaningful next step
- 04Create a recruitment conversation
A channel you can turn up or down
Your priorities change.
Your recruitment activity can too.
01Open Days
Prioritise relevant registrations, not simply the cheapest sign-ups. Give interested students a reason to visit and, where attendance data is available, understand which campaigns bring people onto campus.
02Course-specific recruitment
Increase activity around courses that need additional demand. Test relevant audiences and course-specific messages, with tracking focused on the enquiries, events or other next steps that matter to that course.
03Undergraduate recruitment & new markets
Add a measurable paid acquisition channel alongside your existing awareness and reputation. Test new geographies and audiences, then build on the ones showing genuine recruitment interest.
04Applicant conversion
Use relevant creative to invite applicants into webinars, course events and conversations that address their remaining questions. Agree how engagement will be assessed with your recruitment team.
05Clearing
Prepare a channel that can respond when recruitment activity needs to increase quickly. Adjust audiences, messages and investment around course availability, then reduce activity as requirements change.
The work, in numbers
Attention that leads
somewhere.
From registrations to live participation: selected evidence of what happened after the initial interest.
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One joined-up campaign.
Always getting smarter.
Agree the recruitment objective, reach relevant people, track their response and reinvest in what works. Creative and paid media improve together.
- 01
Recruitment strategy
Agree the priority, define a relevant prospect and choose the meaningful next action with your team.
- 02
Audience & tracking
Plan who to reach and how to track the response, using the systems and recruitment data available.
- 03
Creative development
Build concepts, hooks and creator briefs around audience motivations and the invitation to take the next step.
- 04
Creators & production
Select relevant voices and turn authentic footage into carefully edited advertising that earns attention.
- 05
Paid social & action
Launch approved campaigns on platforms such as Meta and TikTok, directing interest towards visits, events and enquiries.
- 06
Measure, learn & scale
Assess outcomes and prospect quality. Invest in effective audiences, messages and creative, and adjust activity to recruitment needs.
Results inform the next brief — and the next investment.
Test, learn and adjust activity as recruitment priorities change.
Know what is actually working
Measure the steps
that matter to recruitment.
Impressions and clicks tell part of the story. The more useful question is what happens next.
Agree meaningful actions and set up tracking around enquiries, registrations and other recruitment priorities.
Bring campaign data together with the attendance and admissions feedback your team can share, for clearer attribution.
Compare audiences, messages and creative against those outcomes. Invest more in what is working and revise what isn’t.
We make the available evidence and its limits clear. What we can connect depends on your systems, consent and the data available — so reporting supports informed decisions without overstating certainty.
The student creator network
The right voices.
More possibilities.
Different subjects, backgrounds, personalities and perspectives. A network built around the people you need to reach.
Student-led creative helps earn attention from the people you want to reach. We select voices around the audience and recruitment objective, then test which perspectives encourage meaningful action. The creator network serves the strategy.
Meet the approach behind the workYour next recruitment campaign
Your next recruitment priority.
A channel built around it.
Let’s talk about the people you need to reach, the conversations you want to start and how you’ll measure progress.
Book a discovery call